Over 100 Years of Action Sports Experience
Paul Crandell, Founder
Head of Sports for Red Bull North America for 9 years and CMO of GoPro for 6, Paul Crandell, aka LP "Long Paul", has been supporting the success of athletes and action sports events as a religion for decades. He pondered this actions sports mentorship concept for nearly a decade before testing it at The Donner Summit at Sugar Bowl Resort. We are glad he did! His dedication to the industry and his passion for the success of young athletes runs through his entire being.
Father, husband, coach, investor and entrepreneur with a passion to educate.
He is also a bit of an inventor-ask him about Lumi Projectors.
Lhotse Merriam Hawk, Partner
Known as the "Godmother of Freeskiing", Lhotse Hawk co founded the IFSA with Shane McConkey back in 1996 and promoted the action sports industry as marketing guru for nearly every action sport and countless athletes and events.
Formerly: Method Media & Mktg, ESPN X Games & Tours, Red Bull Events, Tony Hawk Inc, Crested Butte Mtn Resort Mktg/Events
Lhotse and her daughter live in Carlsbad, CA with their crazy mini aussie Callie.
She loves plaid, punk rock music, and the progression of sports & athleticism
Ellen Winkler, Partner
Action sports event producer turned urban development wizard, Ellen Winkler, brought INDUSTRY SLC/Denver co-work spaces to our mountain hub cities.
Formerly: Red Bull Events, Wink Inc Media, Mountain Sports International
Ellen and her husband live in Salt Lake City with 3 busy children who they have guided through participation in sports from freeskiing & crew to rodeo & racing.
Ellen is an entrepreneur, a builder, a designer, a traveler, and a mother, she also makes an amazing Sunday Sauce with meatballs